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BIG had set itself the goal of helping dozens of nonprofits with the process of finding and recruiting volunteers, with the aim of strengthening the values of mutual assistance and solidarity in Israeli society. In the context of the project which the Group initiated, hundreds of thousands of BIG customers have been directed to a designated volunteering website, in which they can register for volunteering activities while obtaining the benefit of selecting a shopping discount provided, in turn, by leading Israeli brands who had donated to the project.
In order to motivate people to make the decision and volunteer to contribute to the broader social good, we recruited the leading brands in Israel to the project.
* This project is in collaboration with the Wishing Well initiative and the National Council for Volunteering in Israel
On the first Sunday of every month, the shopping experience at BIG is tailored to people with sensory sensitivity and neurodiversity. Once a month, all of the stores in BIG’s shopping centers adjust and reduce the amount of sensory stimulus in the centers by turning off the announcement system, music, and screens in the stores, dimming the lighting, and lowering the volume of beeping. These efforts make it possible for children and adults with sensory regulation difficulties to enjoy a specially-tailored shopping experience.
Yasmin Elad, Corporate Social Responsibility Manager, BIG Group
* The project is in collaboration with: Safe Place initiative and the Association for Children at Risk
* The project is in collaboration with: Sign Now app
